Privacy Policy

ubid.top is operated by Hera Global Holdings (“Hera Global Holdings”, “we”, “us”, or “our”), a company registered in England and Wales with its registered office at 24-26 Arcadia Avenue, Fin009, London, England, N3 2JU. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use ubid.top (the “Service”).

We act as the data controller for personal data processed through the Service, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We collect the following categories of information:

• Account information: name, email address, password, and profile details you provide when creating an account.
• Board and listing content: information you publish on your ubid.top page, including listings, descriptions, and images.
• Payment information: billing details and transaction history processed by our third-party payment providers. We do not store full card numbers on our servers.
• Usage data: pages visited, clicks, device and browser information, IP address, and analytics events collected automatically when you use the Service.
• Communications: information you provide when you contact us for support or feedback.

We use the information we collect to:

• Provide, operate, and maintain the Service, including processing bids, listings, and payouts.
• Verify your identity and prevent fraud, abuse, or unauthorised access.
• Communicate with you about your account, transactions, and updates to the Service.
• Analyse usage to improve features, performance, and user experience.
• Comply with legal obligations, including tax, accounting, and anti-money-laundering requirements.
• Send marketing communications where you have consented, with an option to opt out at any time.

Where UK GDPR applies, we rely on the following legal bases: performance of a contract with you, compliance with a legal obligation, our legitimate interests in operating and improving the Service, and, where required, your consent.

We may share your information with:

• Payment processors and financial institutions to facilitate transactions and payouts.
• Service providers who perform functions on our behalf, such as hosting, analytics, and customer support, under appropriate confidentiality obligations.
• Other users, where information is part of your public ubid.top profile or listing.
• Regulators, law enforcement, or other parties where required by law or to protect our rights and users.
• A successor entity in connection with a merger, acquisition, or sale of assets.

We do not sell your personal data to third parties.

We use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Service is used. You can control cookies through your browser settings; disabling certain cookies may affect the functionality of the Service. See our Cookie Policy for more detail.

When other websites show sponsored ads through uBid, we measure those ads as described in Ad measurement on websites using uBid.

We retain personal data for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it.

Your information may be transferred to and processed in countries outside the UK. Where this occurs, we put appropriate safeguards in place, such as the UK International Data Transfer Agreement or equivalent standard contractual clauses, to protect your data.

Subject to applicable law, you have the right to access, correct, delete, or restrict the use of your personal data, object to certain processing, and request a copy of your data in a portable format. You may also withdraw consent at any time where processing is based on consent.

To exercise these rights, contact us at privacy@ubid.top. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been mishandled.

We implement technical and organisational measures designed to protect your information against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

We may update this Privacy Policy from time to time. We will post the revised version on this page with an updated “Last updated” date. Continued use of the Service after changes take effect constitutes acceptance of the revised policy.

If you have questions about this Privacy Policy or our data practices, contact:

Hera Global Holdings
24-26 Arcadia Avenue, Fin009, London, England, N3 2JU
privacy@ubid.top