For Creators

Pricing your board: What top creators do

Learn how to set the right price and maximize your earnings.

CA
Cent Amadi·May 8, 2024 · 5 min read
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The creators earning the most on uBid aren't necessarily the ones with the biggest audiences — they're the ones who priced their boards to actually get bid on. Here's how they think about it.

Price for the first bid, not the ideal bid

Your starting price only needs to be low enough to attract one serious bidder. Once a placement has a real bid on it, competition — not your starting price — is what pushes the final amount up.

Pro tip: An empty board at a high price earns nothing. A busy board at a fair price earns more over time.

Different spots, different prices

Not every placement on your board is worth the same. Top creators price their #1 spot meaningfully higher than lower positions, so the value gap is obvious and worth competing for.

Revisit your pricing monthly

As your audience grows or your content mix shifts, your board's value changes with it. Creators who check their pricing monthly — instead of setting it once and forgetting it — consistently earn more per placement.

Use your own data to justify a raise

Before raising prices, look at your own click and view history. A board with a proven track record of driving traffic can justify a higher starting price than a brand-new one with no data behind it.

  • Check your click and view trends before adjusting price
  • Price your top spot meaningfully above the rest
  • Revisit pricing every month, not just once

Don't compete on price alone

The cheapest board isn't always the one that wins bids — a clear promise and an active board matter just as much as the number. Price fairly, but let your board's activity do the real convincing.

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