For Creators
How to make your leaderboard irresistible to advertisers
Tips to optimize your profile, pricing and promise so brands compete for your #1 spot.
Brands don't bid on followers — they bid on confidence. A leaderboard that looks organized, priced fairly, and actively used is far more likely to get competing bids than one that looks abandoned.
Write a promise, not just a bio
Your board's "promise" is the first thing an advertiser reads before they decide whether your #1 spot is worth bidding on. Be specific about what the top placement actually gets them — a pinned mention, a swipe-up, a dedicated shout-out — rather than a vague "check this out."
Price your spots to invite bidding
If your starting price is too high, nobody bids. If it's too low, brands wonder if the placement is worth anything. Start at a price that reflects a genuinely good deal, and let competition push it up from there.
Pro tip: A lower starting price with a healthy bidding history beats a high starting price with no activity.
Show that your board is active
An empty or stagnant board signals risk. Keep your categories current, respond quickly to approvals, and rotate placements so the first thing a new visitor sees is a board that's clearly in use.
Make your audience legible
Advertisers can't buy what they can't understand. List your platforms, rough audience size, and the niche you serve directly on your board — don't make a brand dig through your socials to figure out who you actually reach.
Keep your top spot worth winning
The #1 position should visibly matter — more attention, better placement, better visibility on your board. If your top spot looks identical to spot #5, brands have no reason to compete for it.
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